Marketing is an integral part of any enterprise. In the absence of effective marketing, a business can fail, even if it has adequate funds, skilled manpower, and other necessary resources. That’s why each and every organisation needs the best possible marketing strategy.
The right marketing strategies create an edge over the competitors and help propel a business forward. However, not every Entrepreneur has the right knowledge, skills or experience when it comes to marketing.
This is when a marketing mentor can be instrumental in their success.
Who is a Marketing Coach?
A Marketing Coach is an expert in marketing. They can guide Entrepreneurs on how to bring their ideas to market and develop their brands. From Communications to the curation of cutting-edge Digital Marketing, a great Marketing Coach brings the strategy and methodology.
Having a mentor is like having any coach. They can take your business to the heights of success by offering you creative solutions to complex problems, catchy advertising campaigns and leads for your company.
Want to know what the secret of a successful marketing mentor is? Read on!
Secret #1. A robust and user-friendly website
Marketing consultants always emphasise the importance of a business’ online presence. They know the significance of online exposure and place high priority on search marketing to bring in leads.
A website is essential for creating a sense of trust among the target audiences. A branded and content-rich website can bring in qualified leads almost effortlessly. Then by connecting digital tools, such as CRMs, email marketing and marketing automations, they create a robust foundation for a business to nurture its customers.
An expert understands that a business website must communicate effectively to the needs of the customer. Entrepreneurs can make the mistake of reflecting their own ideas, visions and thoughts, rather than the customers.
A great website addresses the frustrations, pain points and struggles of customers. It services and educates a market. A Marketing Mentor will recommend that marketing acts as a window of knowledge and guidance for the target audience and that it uses effective call-to-action to capture inbound enquiries from qualified leads.
Secret #2. Creating engaging content
Do you know what sets apart an impactful and eminent marketing consultant from an average one? The ability to shape content in ways that are meaningful and will resonate with the target audience.
The modern age can be called the age of information, and each individual, every single day, consumes an enormous amount of content. A Marketing Coach understands the importance of good content in a marketing plan and how that content is spread out across the media mix.
To gain attention and attract clients, a Marketing Mentor may help the internal team create engaging and informative content in the form of blogs, articles, podcasts and videos. They utilise content as an instrument to drive quality traffic.
A successful business coach will provide the best tips, tricks, and hacks to use in your content.
While blogs and articles can be a good source of information for voracious readers, podcasts have become highly popular. The fact that people can actually listen to a voice that inspires and guides can increase their level of engagement.
However, videos top the list when it comes to building a connection with viewers and the target audience. YouTube is one of the most powerful platforms when it comes to social media. With 3 million searches per month, it is not just a website or channel, it is the second biggest search engine in the World.
People have easy access to various social media platforms, such as Instagram and Facebook. Every Marketing Coach knows the power of social media to reach a target audience.
Secret #3. Maintaining consistency
A professional is always consistent and a Marketing Coach knows how their own activities reflect on their reputation. Having a mentor is a great way to have someone in your corner. They will always take time out of their day to come up with informative articles or create videos to help you on your journey.
Experts are excellent at time management, so they utilise their calendars. Such calendars help in scheduling meetings, follow-ups and deadlines. What keeps them disciplined also helps them help their clients keep on track and avoid procrastination. The regularity and consistency of having a Marketing Mentor goes a long way to helping you succeed.
Secret #4. Building an email list
Strategically collecting emails contributes to the success rate of a business and ensures it is maximising CLV (Customer Lifetime Value).
A Marketing Consultant will encourage you to nurture your customer lists and send valuable content to their inbox on a regular basis. Content marketing, such as ebooks, cheat sheets, videos, or audio downloads, also make good lead magnets to help connect email subscribers.
Secret #5. Leveraging Facebook Ads Manager
Efficient business experts are always tech-savvy. They know how to put social media platforms to the best use. For instance, a knowledgeable Marketing Consultant knows the advantage of using Facebook wisely. Facebook’s Ads Manager can narrow down the demographics and interests of the target audience to maximise reach and results.
Boosting does not allow to create a group of the target audience. That’s why Marketing Consultants rely on Facebook Ads Manager for targeting the best type of audience. Facebook ad manager, if used aptly, helps in saving a few precious bucks and also results in driving quality traffic.
Secret #6. Focusing on a niche market
A credible and established Marketing Pro will always cater to a specific type of client. They never believe in the idea of “Jack of all trades.” Rather, an experienced Marketing Coach will focus on a particular niche. Narrowing down on a certain niche enhances marketing productivity and improves results.
Marketing Coaches use their intuition, years of experience, in-depth knowledge and proficiency to uplift and develop different types of businesses. They breathe life in an otherwise dwindling, waning marketing strategy and help Entrepreneurs in accomplishing their dream.
In reality, a Marketing Mentor is just another professional who puts in lots of hard work and uses these secrets to bring value to their clients.
About the Author
Melissa How brings 20 years’ experience to the table, working with businesses that wish to achieve goals and drive growth. As a highly regarded mentor, Melissa enjoys empowering others. Knowledge builds confidence and bringing expertise to the team improves marketing competencies and accelerates results.