Marketing

Why is direct mail still a valuable marketing tool? Perhaps the most important thing to do with your direct mail is to make it interesting. What’s more, you need to make it useful. Your customers…

Discussing clever marketing ideas for small businesses that don’t cost a lot. There’s a saying in the marketing world: “Not all marketing is paid.” This is true, but it’s also incorrect. In fact, some of…

Why is local SEO important? If you want to get more search engine exposure for your product. In local SEO, there are a number of different processes that you can use, including: Local SEO services…

Why is building an audience on Twitter important? Twitter has become a great place to find and share content. But the way you find and share content is just as important as how you do…

Leads are every business’ lifeline. Without being able to generate leads, a business cannot convert interested parties into new customers, and it eventually has to shut its doors. A business that nurtures its leads creates…

A landing page is what your customer comes to, which is why you should (and should not) include it on your site. A landing page is a singular page that has a specific purpose. It…

‍Anyone who’s spent time working in customer service can attest: no matter how much your company does to make customers feel welcome and valued, every customer’s experience will be unique. Even customers who sign up…