Marketing

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for each customer or visitor brought in by the affiliate’s own marketing efforts. In Australia, the affiliate marketing industry has been steadily growing over…

Digital marketing has become an integral part of businesses’ overall marketing strategies in recent years. With the increasing reliance on technology and the internet, companies have recognized the need to establish a strong online presence…

One of the most frustrating things that can happen to you as a small business owner is to invest in a brand-new website, only to be told that it needs to be ‘fixed’ by a…

Ensuring your online store stands out from the crowd is of utmost importance in today’s competitive marketplace. Fortunately, there are some basic and yet essential elements to your ecommerce website design that can help you…

My grandfather was a candy salesman in Augusta, Maine. He was honoured several times with being one of the top salespeople for Pine State, his company. Yet, when I went on his sales route with…

Why is direct mail still a valuable marketing tool? Perhaps the most important thing to do with your direct mail is to make it interesting. What’s more, you need to make it useful. Your customers…

Discussing clever marketing ideas for small businesses that don’t cost a lot. There’s a saying in the marketing world: “Not all marketing is paid.” This is true, but it’s also incorrect. In fact, some of…

Why is local SEO important? If you want to get more search engine exposure for your product. In local SEO, there are a number of different processes that you can use, including: Local SEO services…

Why is building an audience on Twitter important? Twitter has become a great place to find and share content. But the way you find and share content is just as important as how you do…