My grandfather was a candy salesman in Augusta, Maine. He was honoured several times with being one of the top salespeople for Pine State, his company. Yet, when I went on his sales route with…
Why is direct mail still a valuable marketing tool? Perhaps the most important thing to do with your direct mail is to make it interesting. What’s more, you need to make it useful. Your customers…
Discussing clever marketing ideas for small businesses that don’t cost a lot. There’s a saying in the marketing world: “Not all marketing is paid.” This is true, but it’s also incorrect. In fact, some of…
Why is local SEO important? If you want to get more search engine exposure for your product. In local SEO, there are a number of different processes that you can use, including: Local SEO services…
Why is building an audience on Twitter important? Twitter has become a great place to find and share content. But the way you find and share content is just as important as how you do…
With the ever-increasing size of content marketing, a massive debate is still going on. Some people think getting it all done by themselves is a good idea while others find outsourcing as an ultimate solution….
If you are contemplating using different media such as Social Media, TV, Radio or the Internet within your advertising mix and don’t know where to start, getting an overview of each media form, its reach…
In the last few years, affiliate marketing has become a very popular way to make money online. However, most people don’t understand what it is, how it works, and what you can do with it….
Leads are every business’ lifeline. Without being able to generate leads, a business cannot convert interested parties into new customers, and it eventually has to shut its doors. A business that nurtures its leads creates…
A landing page is what your customer comes to, which is why you should (and should not) include it on your site. A landing page is a singular page that has a specific purpose. It…
Anyone who’s spent time working in customer service can attest: no matter how much your company does to make customers feel welcome and valued, every customer’s experience will be unique. Even customers who sign up…
Looking for more qualified leads? Do you want more organic search engine rankings? If you answered ‘yes’ to any of these questions, then you need to get more inbound links! In this blog post, you’re…